How to Map a Market

Mapping markets is a vital part of being a successful headhunter. The more accurate and bigger the “market maps” the more chance you have of placing the successful candidate.


*Tip – Don’t just rely on LinkedIn, think outside of the box. Remember if you find the candidate easily on Linkedin, your competition will find them easily on Linkedin. The harder the candidate is to find, the better the chance you have to get them exclusive.


LinkedIn and Xing are the best sources to find candidates: type in the key skills and get the results.

Job adverts: recruitment consultants will put adverts online to attract candidates, within that advert it should contain all of their contacts details and their job title etc

Job boards



Company website: the company will sometimes have adverts or meet the team section

LinkedIn: this should list all of the consultants that fit within the particular business

Xing: this should list all of the consultants that fit within the particular business

Referrals – who works next to you and who would you recommend

Pre-screen – Who do you report into? What’s the setup of your team?   


Speak to candidates

                        Who they have interviewed with

                        Who they rate / who they don’t

                        Who their competition is

                        Where their friends have worked


Job boards – Direct adverts

Job boards – Adverts for vacancies


eFinancial Careers (FS) / Monster (ALL) / Complinet (FS) / Reed (ALL) / Indeed (ALL) / Dice (IT) / Fish4 (ALL) / CW jobs (IT) / Jobserve (IT) / Jobsite (ALL) / CityJobs (FS) / CareersinAudit (FS) / Linkedin (ALL)


Google Searches (search the industry your recruiting into not only in the search function but also in maps)




LinkedIn Searches




Social Media


CV / Linkedin Stripping


Industry publications


Industry Awards


Wider awards (Virgin Fast Track,


EY awards) etc


Industry Directories


Speak to Clients:

                        Where they want people from

                        Where they don’t want people from

                        Who is their competition?