The chances of making a placement drastically increase when you send a candidate to multiple interviews.
Looking at raw data, getting a candidate 2 interviews rather than 1 will treble your chances of making a placement.
Getting a candidate 3 or more interviews rather than 2 will double again the chances of making a placement. This means if you get a candidate 3 interviews rather than 1 interview you are over 6 times more likely to do a deal.
There are 3 main reasons that the chances of a placement so drastically improve when they get multiple interviews.
If the candidate is at 3 times more places, naturally their chances of getting a job will roughly increase 3-fold.
By the candidate going to more interviews it shows that they are more committed to leaving, meaning they are more likely to prepare better and are more likely to accept if offered, both of which will enhance the value of your process.
Clients will naturally be more interested in a candidate who is interviewing at their competition. It validates their positive opinion about the candidate and creates a level of intrigue.