Writing the perfect job advert is incredibly important when sourcing candidates for your role. An effective advert will be the difference between one gold dust candidate and 50 time wasters. The key to job advert responses is ensuring every single applicant must be valuable, whether that be suitable for the position, to generate referrals or for the database. If the wrong people are applying, you’re doing something wrong.
Writing an effective and search engine friendly job advert is the key to getting as many valuable applicants as possible, you don’t want your advert swallowed up into the black hole of a job board (particularly as it costs around £250 to post one). The key to avoiding this is how you write it and the key words you are using.
Major search engines have a consistent changing algorithm that dictates the order of their results list, therefore, in order to have a chance of ranking highly you must dictate what people look for when searching for a job. In most cases people search <job title> Jobs <Location>, therefore you need to nail the job title and location when writing your advert.
Position / Salary / Location
Be specific with information and their USP’s
Reputation / Age / Awards / Location / Size / Training / Career progression and proven track record / Brand / Statistics / Growth plans/
Specialisms / Why the role has come about / Infrastructure / Focus on Push & Pull Factors
What are they looking for (soft skills)?
Basic salary / Bonuses / Car Allowance / Training and development / Equity
Search engines also take into account how relevant the main content of the page is by totalling the number of keywords and key phrases that appear. If you cleverly articulate said keywords throughout the job advert it will calculate the relevance of the advert. Make sure the job advert title appears at least three times but no more than 6 times.
Every Job advert should follow this process: